Reference details:
· Plan and monitor the Advertising & Promotions budget with a view to maximizing the company’s exposure and maintaining it’s image
· Plan the monthly advertising schedule on a monthly basis with consideration to monthly sales target and planned activities for the month
· Responsible on new member recruitment campaign
· Responsible to reactivate the active member campaign and loyalty program
· Drive and initiate the Club’s marketing activities including industry and competitor research
· Responsible for supporting the Club’s marketing, marketing communications and business development functions to achieve targets and objectives
· Responsible for developing and maintaining marketing materials, including the Club’s website
· Analyze on the PR & Marketing reports and result
· Liaise with media representatives and responsible for press release
· Event management
· In-house promotions
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